The Low Impact version of our website reduces the carbon emissions associated with online shopping by up to 70% in comparison to our regular site. This is done by getting rid of most of the data-heavy elements like images and videos.

The Internet is accountable for 3.7% of the world’s carbon emissions. This is because an enormous amount of electricity is required to run data transfer centers around the world.

We have formulated a set of 10 guidelines to help radically limit the amount of data transfer required to run an online store or website. We call it “The Low Impact Manifesto”.

Read the manifesto