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Carbon intensity: 0g CO2/kWh
Our server’s carbon intensity is currently .... This site will continuously adapt to reflect the amount of renewable energy it’s running on.
  • Lowest
    Full resolution photos available
  • Low
    No animations available
  • Medium
    Low quality photos available
  • High
    Only illustrations available
  • Highest
    Our site closes down
What, why, how?
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The internet uses electricity.
Quite a bit.

Internet energy consumption illustration
What?
The Low Impact version of our website reduces the carbon emissions associated with online shopping by up to 70% in comparison to our regular site. This is done by getting rid of most of the data-heavy elements like images and videos.
Why?
The Internet is accountable for 3.7% of the world’s carbon emissions. This is because an enormous amount of electricity is required to run data transfer centers around the world.
How?
We have formulated a set of 10 guidelines to help radically limit the amount of data transfer required to run an online store or website. We call it “The Low Impact Manifesto”.